CATEGORY: SCRIPTED DRAMA

CLIENT: AT&T / AUDIENCE

PROJECT: MR. MERCEDES SEASON 1 PROMO CAMPAIGN

POSITION: PRODUCER / COPYWRITER / EDITOR

While at Audience, I was tasked with creating the official trailer and the on-air network campaign for AT&T’s biggest foray into scripted original content to date, the screen adaptation of Stephen King’s award winning novel, Mr. Mercedes.

While King is primarily known for his prowess as a horror fiction writer, Mr. Mercedes is his first attempt at a hard-boiled crime novel. Executive producer Jack Bender explains, "Mr. Mercedes is not a horror story in the traditional sense. It’s a story about the monsters that live within us." With that in mind, we steered away from any of the standard horror film techniques and approached the promos from a more dramatic angle.

What follows is the complete collection of promotional spots I conceived, produced and edited while working at Audience, with a few insights into the creative process.

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