CATEGORY: LIVE SPORTS PROMO

CLIENT: APPLE TV+

PROJECT: FRIDAY NIGHT BASEBALL

POSITION: CO-CREATIVE DIRECTOR

I joined Apple to spearhead the creation of all AV marketing materials associated with the launch of Apple TV+’s first foray into live sports, Friday Night Baseball. FNB features a pair of MLB games every Friday via the AppleTV+ streaming app. With the help of my co-creative lead, Ignacio Mata, we carefully devised a visual language and creative workflow that could be replicated throughout the season while creating bespoke promos each week for every doubleheader matchup.